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Entrepreneurial Psychology

Leveraging creative destruction and radical innovation 
to create new systems for personal and professional wellbeing.

To change something, build a new model that makes the existing model obsolete. 
Buckminster Fuller
Enterprise Exchange International's (EXI) entrepreneurial psychology method uses the process of new venture creation as a psychological intervention. Louise Earnshaw developed the entrepreneurial psychology model from her PhD research into the similarities between successful entrepreneurs and at-risk youth and 10 years of trauma and critical incident response work. 

EXI has demonstrated that the creativity inherent in the entrepreneurial process is healing in its own right.


It is implicitly strengths-based and uses the principles of new venture creation to clear ‘psychological debris’ and build new systems to restore heightened functioning and equanimity. The intervention is a structured yet flexible model for individuals and organisations that has yielded rapid success internationally, with diverse clients from a broad range of cultural and socio-economic groups.


The model addresses factors that are commonly recognised as contributing to healthy work and psychosocial wellbeing (Waddell and Burton, 2006).